Virgin Records - American Editions

American Editions

The Virgin label was distributed in the USA by Atlantic from 1973 to 1975. During this period, 14 albums were issued. All had been previously issued in the UK on Virgin, although one album, Marjory Razorblade by Kevin Coyne, was truncated from a 20-song double album to an 11-song single album.

Beginning with Mike Oldfield's Ommadawn album in 1975, American distribution switched to Columbia Records. Columbia was unwilling to release all Virgin artists, and so many were licenced to other labels: Epic (the sister company of Columbia) (Mike Oldfield (in the 1980s), Culture Club, Holly and the Italians and Shooting Star), Atlantic (Julian Lennon), A&M (UB40, Human League, Simple Minds, Breathe), Warner Bros. (Sex Pistols), and RSO (XTC). Some of these records had a small Virgin logo added to the regular company design on the label. One of Virgin's and Epic's biggest acts of the 1980s was Culture Club.

In 1978, Virgin set up U.S. operations first in New York on Perry Street under Atlantic distribution, and then moved operations to New Jersey along with a short-lived subdivision called Virgin International, handled by independent New Jersey-based distributor Jem Records. Virgin International used mainly for progressive rock artists with a smaller following in the USA, including reissues of earlier Virgin / Atlantic albums such as Hergest Ridge by Mike Oldfield, and Fish Rising by Steve Hillage, which Columbia chose not to reissue. Virgin International also issued albums by some of Virgin's reggae artists, including Gregory Isaacs. At the same time, Virgin releases distributed by Columbia continued, distribution returning to Atlantic (later WEA) in 1980, at which time Virgin International ceased operations.

In 1986, Virgin Records opened up another American division, Virgin Records America. Its first release was the debut album by Cutting Crew which included the hit single "I Just Died In Your Arms". Other Virgin America signings included Camper Van Beethoven, Bob Mould, Warren Zevon, Paula Abdul, T'pau, Ziggy Marley & The Melody Makers, Redhead Kingpin & The F.B.I., Neneh Cherry, Steve Winwood and Hindsight. Virgin Records America's releases were distributed by WEA again by Atlantic Records until 1992.

Another American company called Caroline Records co-existed during this time. Caroline records rarely mentioned a connection with Virgin, and some UK and European Virgin albums that were distributed internationally (instead of being manufactured in each country) named Caroline as their American distributor. Some Caroline records bore the label name Caroline Blue Plate.

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