Uncle Ben's Promotion
In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.
Read more about this topic: Uncle Ben's Rice
Famous quotes containing the words uncle, ben and/or promotion:
“If Uncle Sam should ever sell that tract for one cent per acre, he will swindle the purchaser outrageously.”
—State of Utah, U.S. public relief program (1935-1943)
“And showed the names whom love of God had blessed,
And, lo! Ben Adhem’s name led all the rest!”
—Leigh Hunt (1784–1859)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)