Manufacture and Distribution
Initially, 495 packets were manufactured, with 99 packets delivered to each mainland state. Some fans slept out overnight to obtain the chips. Some recipients sold theirs on Ebay much to Hamish & Andy's disapproval. Smiths then announced they would manufacture 60,000 more packets to be distributed free of charge across the country by outlets picked by Hamish & Andy. These chips were released on 27 June. Melbourne and Adelaide ran out of chips within the day, and Canberra within the hour.
Following the success of the distribution of 60,000 gravy chip packets, Hamish and Andy announced on 7 July that Smiths had agreed to sell The People's Chip in stores across Australia for two weeks beginning 11 August. The announcement came after much hate (or, as Hamish described it, "passion") mail the duo received from fans who were unable to secure a packet on 27 June. The 500,000 bags that were released by Smiths around Coles and Woolworths stores on 11 August were quick to sell out, and not at all coming close to the two weeks that Smiths believed they would last throughout stores.
Read more about this topic: The People's Chip
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