Thames Television - Presentation

Presentation

Thames' station and production identification sequences (idents) provided the station with some fame. For many years these would be aired both in London, where Thames would broadcast during the week, and throughout the country, animated before, and as a static image after, programmes produced for ITV by Thames.

The first idents to be used comprised a plain screen with the words 'FROM THAMES' written in white in the Helvetica font, and a vignette that resembled the famous ident, containing famous London landmarks. Both were accompanied by the tune 'Salute to Thames' written by Johnny Hawksworth. The first ident was used to signify programmes made at Rediffusion's old studios at Adastral House, the latter shows that came from ABC's former Teddington studios.

With the introduction of colour, the ident was remodelled on the vignette, this time using photographs rather than drawings. This ident was designed by agency Minale Tattersfield. It was originally shot by stop-frame animation on 16 mm film, then shot again on 35 mm film in 1976 and finally digitized on computer in 1984. All of these animations featured the same design, which consisted of the skyline slowly rolling up from the River Thames along with the logo, which was reflected briefly on the water and then quickly faded to its static position at the centre of the ident.

This classic ident was finally withdrawn in the summer of 1989, ahead of ITV's first attempt at generic presentation. Before that, Thames celebrated its 21st anniversary with an ident that retained the London landmarks but contained them in a blue and orange triangle, pointing downwards, with three wavy blue lines to represent the river and the words 'THAMES XXI' in the orange part of the triangle. This ident used an orchestral version of 'Salute to Thames'. The triangle design was retained for the company's first ITV generic ident from September 1989 (as shown right).

A new ident was launched in 1990, featuring a redesigned triangle logo containing Big Ben, the British Telecom Tower, the dome of St Paul's Cathedral and Tower Bridge. Initially, this ident was used only before local programmes; a modified ITV generic ident featuring this new logo was used for networked shows until Thames learned of the loss of its franchise to Carlton in October 1991. After this, the former ident was used for all programmes.

Though Thames ceased broadcasting at the end of 1992, it continued to use the triangle logo for its first few years as an independent production company.

A special montage ended the station's last broadcast on New Year's Eve 1992. The montage, variants of which were also aired in the last days of the station's broadcasts, comprised clips of notable Thames programmes, and included short segments of some of the station's previous idents. It was played to the song "I Only Want To Be With You" by The Tourists, and ended with a modified version of the ident used at the time and an announcer reading the line "Thames, a Talent for Television". This was followed by the sounds and an image of Big Ben, a common practice for marking the start of the New Year, which was also the time that Thames' ITV franchise would end but not before ITN showed their news report called Into The New Year.