Super Rugby - Competition Format and Sponsorship - Logo

Logo

During the last season of the Super 12, Coast Design of Sydney was commissioned to design a new logo for the Super 14. The Super 14 logo broke away from the traditional shield formats, common to many sporting codes, and used Roman numerals (XIV), which is unique for sport in the region. The game's dynamism and speed are suggested by the orbiting football which has three distinct stitches, a subtle reference to the three countries of the tournament.

The new Super Rugby logo dispenses with numbers, featuring a large blue "S" with a white rugby ball in the centre and "SupeRugbY" below the "S". The three stitches of the previous ball are retained.

Before the expansion to the Super 14, the Super 12 used a logo in the shape of a shield, which had the sponsors name at the top, and then the words "Rugby" and "Super 12". The lower half of the logo used three different coloured stripes, green, black and gold, the respective colours of the national teams of South Africa, New Zealand and Australia.

Read more about this topic:  Super Rugby, Competition Format and Sponsorship

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