Overcoming Perceived Marketing Difficulties
In the mid-1990s, the rapidly growing CMMS, Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with “death” (see tetraphobia). This did not, however, stop Maximo Series 5 version 4.0 being released. (It should be noted the "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
Read more about this topic: Software Versioning
Famous quotes containing the words overcoming, perceived and/or difficulties:
“Whenever reality reinforces a child’s fantasied dangers, the child will have more difficulty in overcoming them...So, while parents may not regard a spanking as a physical attack or an assault on a child’s body, the child may regard it as such, and experience it as a confirmation of his fears that grown-ups under certain circumstances can really hurt you.”
—Selma H. Fraiberg (20th century)
“The difference between human vision and the image perceived by the faceted eye of an insect may be compared with the difference between a half-tone block made with the very finest screen and the corresponding picture as represented by the very coarse screening used in common newspaper pictorial reproduction. The same comparison holds good between the way Gogol saw things and the way average readers and average writers see things.”
—Vladimir Nabokov (1899–1977)
“Our achievements speak for themselves. What we have to keep track of are our failures, discouragements, and doubts. We tend to forget the past difficulties, the many false starts, and the painful groping. We see our past achievements as the end result of a clean forward thrust, and our present difficulties as signs of decline and decay.”
—Eric Hoffer (1902–1983)