Overcoming Perceived Marketing Difficulties
In the mid-1990s, the rapidly growing CMMS, Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with “death” (see tetraphobia). This did not, however, stop Maximo Series 5 version 4.0 being released. (It should be noted the "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
Read more about this topic: Software Versioning
Famous quotes containing the words overcoming, perceived and/or difficulties:
“Whenever reality reinforces a child’s fantasied dangers, the child will have more difficulty in overcoming them...So, while parents may not regard a spanking as a physical attack or an assault on a child’s body, the child may regard it as such, and experience it as a confirmation of his fears that grown-ups under certain circumstances can really hurt you.”
—Selma H. Fraiberg (20th century)
“... anything a powerful group has is perceived as good, no matter what it is, and anything a less powerful group has is not so good, no matter how intrinsically great it might be.”
—Gloria Steinem (b. 1934)
“If the underdog were always right, one might quite easily try to defend him. The trouble is that very often he is but obscurely right, sometimes only partially right, and often quite wrong; but perhaps he is never so altogether wrong and pig-headed and utterly reprehensible as he is represented to be by those who add the possession of prejudices to the other almost insuperable difficulties of understanding him.”
—Jane Addams (1860–1935)