Overcoming Perceived Marketing Difficulties
In the mid-1990s, the rapidly growing CMMS, Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with “death” (see tetraphobia). This did not, however, stop Maximo Series 5 version 4.0 being released. (It should be noted the "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
Read more about this topic: Software Versioning
Famous quotes containing the words overcoming, perceived and/or difficulties:
“Whenever reality reinforces a child’s fantasied dangers, the child will have more difficulty in overcoming them...So, while parents may not regard a spanking as a physical attack or an assault on a child’s body, the child may regard it as such, and experience it as a confirmation of his fears that grown-ups under certain circumstances can really hurt you.”
—Selma H. Fraiberg (20th century)
“Things perceived by the senses are immediately perceived by the senses; and things immediately perceived by the senses are ideas; and ideas cannot exist without the mind, their existence therefore consists in being perceived; when therefore they are actually perceived, there can be no doubt of their existence.”
—George Berkeley (1685–1753)
“Let us consider that we are all partially insane. It will explain us to each other; it will unriddle many riddles; it will make clear and simple many things which are involved in haunting and harassing difficulties and obscurities now.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)