Overcoming Perceived Marketing Difficulties
In the mid-1990s, the rapidly growing CMMS, Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with “death” (see tetraphobia). This did not, however, stop Maximo Series 5 version 4.0 being released. (It should be noted the "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
Read more about this topic: Software Versioning
Famous quotes containing the words overcoming, perceived and/or difficulties:
“Whenever reality reinforces a child’s fantasied dangers, the child will have more difficulty in overcoming them...So, while parents may not regard a spanking as a physical attack or an assault on a child’s body, the child may regard it as such, and experience it as a confirmation of his fears that grown-ups under certain circumstances can really hurt you.”
—Selma H. Fraiberg (20th century)
“Everything tends to make us believe that there exists a certain point of the mind at which life and death, the real and the imagined, past and future, the communicable and the incommunicable, high and low, cease to be perceived as contradictions.”
—André Breton (1896–1966)
“I often think that all the difficulties we encounter only give us the more strength if we keep hold of our work, and we must not now give up while in the prime of life. It is best to keep trying, and by and by the opportunity will come. If we have given up, then we shall not be ready for it when it does come.”
—Ellen Henrietta Swallow Richards (1842–1911)