Overcoming Perceived Marketing Difficulties
In the mid-1990s, the rapidly growing CMMS, Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with “death” (see tetraphobia). This did not, however, stop Maximo Series 5 version 4.0 being released. (It should be noted the "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
Read more about this topic: Software Versioning
Famous quotes containing the words overcoming, perceived and/or difficulties:
“Whenever reality reinforces a child’s fantasied dangers, the child will have more difficulty in overcoming them...So, while parents may not regard a spanking as a physical attack or an assault on a child’s body, the child may regard it as such, and experience it as a confirmation of his fears that grown-ups under certain circumstances can really hurt you.”
—Selma H. Fraiberg (20th century)
“The next generation of women will enter a world in which they are perceived to have more opportunities for creating fulfilling lives than women have ever had before.”
—Elizabeth Debold (20th century)
“All human beings hang by a thread, an abyss may open under their feet at any moment, and yet they have to go and invent all sorts of difficulties for themselves and spoil their lives.”
—Ivan Sergeevich Turgenev (1818–1883)