The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. It is closely linked with the principles of corporate social responsibility and of sustainable development. Early papers on the topic include those by William Lazer and by Philip Kotler and Sidney Levy. The Journal of Marketing presented a comprehensive discussion of societal marketing in July 1971.
Read more about Societal Marketing: Definition, History, Instruments, Examples of Societal Marketing, Societal Marketing and Social Marketing, Societal Marketing and CSR, Branding in Societal Marketing, Criticism
Famous quotes containing the word societal:
“[Film noir] experiences periodic rebirth and rediscovery. Whenever we have any moment of deep societal rift or disruption in America, one of the ways we can express it is through the ideas and behavior in film noir.”
—John Briley (b. 1925)