The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. It is closely linked with the principles of corporate social responsibility and of sustainable development. Early papers on the topic include those by William Lazer and by Philip Kotler and Sidney Levy. The Journal of Marketing presented a comprehensive discussion of societal marketing in July 1971.
Read more about Societal Marketing: Definition, History, Instruments, Examples of Societal Marketing, Societal Marketing and Social Marketing, Societal Marketing and CSR, Branding in Societal Marketing, Criticism
Famous quotes containing the word societal:
“Society’s double behavioral standard for women and for men is, in fact, a more effective deterrent than economic discrimination because it is more insidious, less tangible. Economic disadvantages involve ascertainable amounts, but the very nature of societal value judgments makes them harder to define, their effects harder to relate.”
—Anne Tucker (b. 1945)