Examples of Societal Marketing
Most companies recognize that socially responsible activities improve their image among customers, stockholders, the financial community, and other relevant publics. Ethical and socially responsible practices are simply good business, resulting not only in favorable image, but ultimately in increased sales.
- The Body Shop: The Body Shop International plc is the original, natural and ethical beauty brand. The company uses only plant based materials for its products. It is against Animal testing, supports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet. They have also their own charity, The Body Shop Foundation, to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection. Thus Body shop is really following the concept of Societal Marketing.
- AVON Product inc. has started an initiative known as Avon breast cancer awareness crusade in 1993 in partnership with National Alliance of breast cancer Foundation (NABCO).They started selling pink ribbon pins which depicts the international symbol for breast cancer for$ 2 and donates $1 to NABCO. Through the crusade Avon sale representatives have raised billion of dollars for breast cancer education and access to early detection services for underserved woman. In addition, Avon’s 45000000 US sales people have been trained to discuss breast cancer and importance of early detection with their customers and distributed 80 million flyers on breast cancer detection.
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Other articles related to "societal, societal marketing, marketing":
... A la recherche de la Société Juste (Societal, 2004) Searching for a just Society—L'économiste d'entreprise (Societal, 2006) The corporate economist ...
... Societal psychology is a development within social psychology which emphasizes the all-embracing force of the social, institutional, and cultural ... The term societal psychology was coined by Hilde Himmelweit and George Gaskell in 1990, in preference to sociological social psychology, to avoid a single alliance to ... Societal psychology is proffered as a counterweight to mainstream social psychology's concentration on the study of the individual's thoughts, feelings and actions ...
... Societal marketing has received a considerable amount of critique ... The societal marketing concept has become an excellent strategy for promotions with social dimensions and for exploring consumers’ behavioural response to such ... Future development of the concept Societal marketing is gaining the marketers and consumer attention and there is every reason to expect it to continue to evolve in practice ...
... There were reports of societal abuses or discrimination based on religious belief or practice ... of other religious communities faced societal suspicion and mistrust ...
... Societal marketing should not be confused with social marketing ... The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies ... In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues ...
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