Societal Marketing and CSR
As different from Societal Marketing, CSR has existed for many years. Another difference is that CSR “focuses more in a corporate level and stakeholders”, while Societal Marketing, is more concerned about the consumer and their long term benefits. CSR social and environmental concerns are integrated into all business operations. Comparing CSR to Social Marketing, the first one is mainly run by companies, while Social Marketing mainly by Government or Non profits organizations. One example of CSR among companies is what Häagen-Dazs is doing with their “microsite” to raise awareness to the general public about the preservation of the honeybee.
Read more about this topic: Societal Marketing
Famous quotes containing the word societal:
“Society’s double behavioral standard for women and for men is, in fact, a more effective deterrent than economic discrimination because it is more insidious, less tangible. Economic disadvantages involve ascertainable amounts, but the very nature of societal value judgments makes them harder to define, their effects harder to relate.”
—Anne Tucker (b. 1945)