Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Read more about Social Media Optimization: Relationship With Search Engine Optimization, Relationship With Viral Marketing, Further Applications, Origins, Social Network Games, See Also
Famous quotes containing the words social and/or media:
“If you give me your attention, I will tell you what I am:
I’m a genuine philanthropist—all other kinds are sham.
Each little fault of temper and each social defect
In my erring fellow creatures, I endeavor to correct.”
—Sir William Schwenck Gilbert (1836–1911)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)