Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Read more about Social Media Optimization: Relationship With Search Engine Optimization, Relationship With Viral Marketing, Further Applications, Origins, Social Network Games, See Also
Famous quotes containing the words social and/or media:
“The great social adventure of America is no longer the conquest of the wilderness but the absorption of fifty different peoples.”
—Walter Lippmann (1889–1974)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)