Social Media Optimization - Social Network Games

Social Network Games

Social media gaming is online gaming activity performed through social media sites with friends and online gaming activity that promotes social media interaction. Examples of the former include FarmVille, FrontierVille, and Mafia Wars. In these games a player's social network is exploited to recruit additional players and allies. An example of the latter is Empire Avenue, a virtual stock exchange where players buy and sell shares of each other's social network worth. In Empire Avenue a player's worth is linked to their social media influence and activity as well as that of the other players they have invested virtual currency in. This game design promotes social media interaction as a means to attaining higher value in Empire Avenue market rankings.

Nielsen Media Research estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans.

Read more about this topic:  Social Media Optimization

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