Judgment Process and Attitudes
Rooted in judgment theory, which is concerned with the discrimination and categorization of stimuli, it attempts to explain how attitudes are expressed, judged, and modified. A judgment occurs when a person compares at least two stimuli and makes a choice about them. With regard to social stimuli specifically, judgment processes incorporate both past experiences and present circumstances. Sherif et al. (1965) defined attitudes as "the stands the individual upholds and cherishes about objects, issues, persons, groups, or institutions" (p. 4). Researchers must infer attitudes from behavior. The behavior can be in response to arranged or naturally-occurring stimuli. True attitudes are fundamental to self-identity, are complex, and thus can be difficult to change. One of the ways in which the SJT developers observed attitudes was through the Own Categories Questionnaire. This method requires research participants to place statements into piles of most acceptable, most offensive, neutral, and so on, in order for researchers to infer their attitudes. This categorization, an observable judgment process, was seen by Sherif and Hovland (1961) as a major component of attitude formation. As a judgment process, categorization and attitude formation are a product of recurring instances so that past experiences influence decisions regarding aspects of the current situation. Therefore, attitudes are acquired.
Read more about this topic: Social Judgment Theory
Famous quotes containing the words judgment, process and/or attitudes:
“In my state, on the basis of the separate but equal doctrine, we have made enormous strides over the years in the education of both races. Personally, I think it would have been sounder judgment to allow that progress to continue through the process of natural evolution. However, there is no point crying about spilt milk.”
—Lyndon Baines Johnson (1908–1973)
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—Hannah Arendt (1906–1975)
“I think what everybody calls a miracle is just common sense.... You can look at the attitudes when people come in. That’s why they call it a miracle. These are black kids and they’re not supposed to know the things they know and achieve the way they are achieving.”
—Marva Nettles Collins (b. 1936)