Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.
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Famous quotes containing the word slogan:
“No slogan of democracy; no battle cry of freedom is more striving then the American parent’s simple statement which all of you have heard many times: ‘I want my child to go to college.’”
—Lyndon Baines Johnson (1908–1973)
“The preservation of life seems to be rather a slogan than a genuine goal of the anti-abortion forces; what they want is control. Control over behavior: power over women. Women in the anti-choice movement want to share in male power over women, and do so by denying their own womanhood, their own rights and responsibilities.”
—Ursula K. Le Guin (b. 1929)
“So-called “austerity,” the stoic injunction, is the path towards universal destruction. It is the old, the fatal, competitive path. “Pull in your belt” is a slogan closely related to “gird up your loins,” or the guns-butter metaphor.”
—Wyndham Lewis (1882–1957)