Sleeper Effect

The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.

Read more about Sleeper Effect:  The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture

Famous quotes containing the word effect:

    “We are such docile creatures, normally, that it takes a virus to jolt us out of life’s routine. A couple of days in a fever bed are, in a sense, health-giving; the change in body temperature, the change in pulse rate, and the change of scene have a restorative effect on the system equal to the hell they raise.”
    —E.B. (Elwyn Brooks)