Image Promotion
The Sing Tao Daily has embarked upon many programmes to lift its brand positioning and stimulate its circulation and readership.
These have included the following:
- Editorial repositioning
- Opinion exchanges with readers
- A special edition with highlights of the Sing Tao Daily's core and enhanced content
- Special supplements, e.g. its series of 9-11 supplements following the events of September 11, 2001, and World Cup pullouts
- Topical supplements, including Property Browser and Job Market (求職廣場)
- Support of campaigns such as
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- the Angel Campaign
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- the Inter-School Debating Competition
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- the Leader of the Year Award
Some perceive the Sing Tao to be a traditional and conservative newspaper. It has recently launched a "daring and middle class" communication platform in an attempt to promote itself as being more contemporary.
Read more about this topic: Sing Tao Daily
Famous quotes containing the words image and/or promotion:
“For the Lord thy God is a jealous God among you.”
—Bible: Hebrew Deuteronomy, 6:15.
The words are also found in Exodus 20:5, referring to the second commandment: “Thou shalt not make unto thee any graven image ... for I the Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me.”
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)