Image Promotion
The Sing Tao Daily has embarked upon many programmes to lift its brand positioning and stimulate its circulation and readership.
These have included the following:
- Editorial repositioning
- Opinion exchanges with readers
- A special edition with highlights of the Sing Tao Daily's core and enhanced content
- Special supplements, e.g. its series of 9-11 supplements following the events of September 11, 2001, and World Cup pullouts
- Topical supplements, including Property Browser and Job Market (求職廣場)
- Support of campaigns such as
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- the Angel Campaign
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- the Inter-School Debating Competition
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- the Leader of the Year Award
Some perceive the Sing Tao to be a traditional and conservative newspaper. It has recently launched a "daring and middle class" communication platform in an attempt to promote itself as being more contemporary.
Read more about this topic: Sing Tao Daily
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