History
Sidetrip began as the onboard magazine of Victory Liner, one of the oldest and biggest bus transit companies operating in North Luzon. Its maiden issue came out in December 2007 and was presented as the bimonthly (once every two months) alternative travel guide to northern Philippines. However, it was only after three issues before the magazine was formally presented to the press during its official launch party held on April 24, 2008 at Eastwood City, Libis, Quezon City.
The first issue featured tourist attractions of Baguio City, the country's summer capital and trade capital of Cordillera Administrative Region. Also included were tourism activities such as ukay-ukay (sidewalk vendors selling second-hand clothes, bags, and other items), along with short but informative features and directory listing of Baguio's hotels, resorts and art-inspired restaurants.
The second issue, the Pampanga issue was released in February 2008 and focused on Pampanga's cuisine, deemed to be the best in the Philippines. Notable features were the exotic fare such as camaru and halo-halo, one of Filipino's favorite summer treat and dessert which literally translates to "mixed-mixed" and is made with sweetened fruits, yam, leche flan, milk and shaved ice. More importantly, it gave a rundown of Pampanga's best restaurants. Sidetrip also further delved into history and culture, with articles on Pampanga's prehispanic or pre-Spanish) history.
In its third issue, Sidetrip introduced several changes in its look and content. From a bimonthly magazine, Sidetrip changed its frequency to quarterly (April to June). It also noticeably improved its content by including brief and informative travel stories and a fashion section. The hotel and directory listing too was given a face lift, with its new reader-friendly reviews and layout. But the best improvement would be its map, a detailed adventure map to Zambales, complete with hotel and attraction listings, restaurants, bus stations and gasoline stations.
Read more about this topic: Sidetrip Travel Magazine
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