Selling out is the compromising of integrity, morality, or principles in exchange for personal gain, such as money. In terms of music or art, selling out is associated with attempts to tailor material to a mainstream or commercial audience, for example a musician who alters their material to encompass a wider audience may be labeled by fans who pre-date the change as a sellout.
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“Only conservatives believe that subversion is still being carried on in the arts and that society is being shaken by it.... Advanced art today is no longer a cause—it contains no moral imperative. There is no virtue in clinging to principles and standards, no vice in selling or in selling out.”
—Harold Rosenberg (1906–1978)