Release Series
Beginning in late spring 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0) Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brandname, with their exterior colors tending to be loud or bright hues (i.e. orange, yellow, red, blue, green). Because of the growing popularity of the Scion product line and the scarce production runs (most dealers only got 2-3 of each RS model), these limited edition vehicles quickly sell out. Preordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP binds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.
2005
- xA RS 1.0: Available only in Absolutely Red, standard equipment included a sports grille and color-keyed rear spoiler, power moonroof, and vehicle stability control (VSC). Only 1,550 units were produced.
2005
- xA RS 2.0 only available in Spectra Blue Mica with 1,700 units produced
2006
- xA RS 3.0 only available in Stingray Metallic light blue with 2,100 units produced
Read more about this topic: Scion XA
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