Safeway (Australia)
Safeway was the trading name used by Woolworths Limited until 2008 for its supermarkets in Victoria, Australia. Elsewhere in Australia the trading name is Woolworths. In August 2008, Woolworths announced the discontinuation of the Safeway name, and has since gradually rebranded Victorian stores as Woolworths.
Read more about Safeway (Australia): Beginnings, Acquisition By Woolworths, Use of Safeway Brand, Rebranding of Safeway To Woolworths