Use of Safeway Brand
From Woolworths' takeover of Australian Safeway in 1985 until 2008 Safeway remained as the brand name used by Woolworths Supermarkets in Victoria (aside from two in Mildura) as well as the border town of Albury in NSW. During the 1980s and 1990s the Mildura stores moved from Woolworths to Safeway and back again, while the Karingal Woolworths store remained so until the late 1990s. The brand also followed Woolworths Supermarkets' progression into liquor trading as Safeway Liquor, and into petrol trading as Caltex Safeway.
Despite displaying Safeway above the doors, stores contain Woolworths branded private label products.
As of 2008 there were 189 Safeway-branded supermarkets in Victoria.
Read more about this topic: Safeway (Australia)
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