Beginnings
The American company Safeway Inc. entered the Australian grocery market in 1963 with the purchase of three Pratt's supermarkets. Bill Pratt had taken over the Pratt's supermarket in Frankston, Victoria, in 1946, and he was a pioneer of self-service and supermarkets in the 1950s. Pratt caught the eye of the Safeway company. Bill Pratt took the helm of Safeway's Australian operations in 1967.
The subsidiary Safeway Australia was created, and by 1985 the chain had grown to 126 supermarkets trading under the Safeway banner across Victoria, New South Wales, and Queensland. Safeway's stores in New South Wales were named "Red S" because Safeway infringed the registered trademark of another supermarket called "Saveway". The distribution centre located in Wellington Road, Mulgrave, Victoria, formerly housed Safeway's head office.
Read more about this topic: Safeway (Australia)
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