Ruffles

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961.

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles, with a wavy profile similar to corrugated steel roofing.