Ruben DJ - Career

Career

Rubén was interested in dancing and music from an early age. When he was a teenager, he began singing at local parties in the Luis Lloréns Torres and Torres de Sabana housing projects. When he was 15 years old, PepsiCo made him an offer to sing and dance, but his mother declined it since he was a minor.

Rubén was working as a griller at a restaurant, when he decided to call X-100, a local radio station, to ask them if they would play one of his tapes. When they did, promoter Zaida Morales was impressed and offered him a record deal. Rubén then quit his job and dedicated fully to music. He said in an interview "I quit my job, had problems at home, I spent six months promoting all over Puerto Rico with the same cap, the same pants; I lost my car, I had a Datsun that was all junk. It was tough."

Rubén DJ's album was produced by DJ Joel and released in 1989, and the song "La Escuela" became an instant hit in Puerto Rico. At the moment, underground rap music was becoming popular in the island and Rubén's song, along with Vico C, Brewley MC, and others, is considered to be among the most influential ones for the genre. "La Escuela" was a motivational song, encouraging children to stay in school, which broadened its appeal to the general public.

Ruben DJ himself became a celebrity nationwide in Puerto Rico, appearing on the covers of magazines, television shows, and newspapers. He toured all over Latin America and the United States with "La Escuela", and performed in Spain and other points of Europe.

With time, Rubén DJ's fame began to decline. Although he had other hits, like "Ponte el sombrero", he is considered a one-hit wonder, since none of his follow-ups gained the attention that "La Escuela" did.

In the late 90s, Rubén hosted a musical segment in Telemundo's Show del Mediodía.

Rubén decided to go to college, and graduated from Information Systems. After founding his own company, he was hired by local newspaper El Nuevo Día to work as a videographer. In 2010, Urrutia recorded a documentary called Taíno Vive where he visits communities of people that follow the Taíno people lifestyle. That same year, he received a honorific mention at the Certamen de Fotoperiodismo of the Puerto Rican Newscasters Association.

According to an interview, Rubén is planning to record again.