History
-
- 1640: The House of Schivas, a large mansion, is built at Schivas in Aberdeenshire. The name is derived from the Gaelic 'seamhas', meaning narrow place. For centuries, people nearby took the name of Chivas.
- 1801: Chivas Brothers traces its roots to the opening of a grocery store in Aberdeen. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. Chivas Brothers started to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were often harsh and poorly matured.
- 1843: Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.
- 1909: Chivas Brothers launch Chivas Regal.
- 1953: Chivas Brothers launch Royal Salute 21 Year Old, in tribute to Queen Elizabeth II upon her coronation.
- 2000: Chivas Brothers becomes part of the Pernod Ricard group of companies.
- 2003: Royal Salute 50 Year Old is released as a special edition to celebrate Queen Elizabeth II's Golden Jubilee to mark 50 years on the throne. Each bottle features a hand-engraved 24-carat gold plaque, and was priced at $30,000. The first bottle was presented to Sir Edmund Hillary on the 50th anniversary of his reaching the summit of Mount Everest, with proceeds going to the Himalayan Trust.
- 2004: Royal Salute 100 Cask Selection is launched.
- 2005: Royal Salute 38 Year Old Stone of Destiny is launched.
- 2010: Royal Salute 62 Gun Salute is launched.
- 2011: Royal Salute Tribute to Honour, a limited series of 21 bottles created in collaboration with Garrard, the world's oldest jeweller is launched. Each bottle retails at £150,000/$200,000. The bottles outside is encrusted with diamonds and precious metals.
- 2012: Royal Salute Diamond Jubilee is launched. A special limited edition 21 year old blended whisky from Royal Salute, released to commemorate Queen Elizabeth II's Diamond Jubilee in 2012.
Read more about this topic: Royal Salute Whisky
Famous quotes containing the word history:
“The history of philosophy is to a great extent that of a certain clash of human temperaments.”
—William James (1842–1910)
“The history of the past is but one long struggle upward to equality.”
—Elizabeth Cady Stanton (1815–1902)
“It gives me the greatest pleasure to say, as I do from the bottom of my heart, that never in the history of the country, in any crisis and under any conditions, have our Jewish fellow citizens failed to live up to the highest standards of citizenship and patriotism.”
—William Howard Taft (1857–1930)