Royal Salute Whisky
Royal Salute is a brand of Scotch whisky produced by Chivas Brothers (owned by Pernod Ricard), founded in 1801 in Aberdeen, Scotland. The Royal Salute brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland. Royal Salute is a prestige Scotch whisky brand. It was launched on 2 June 1953 by Chivas Brothers in tribute to Queen Elizabeth II on the day of her coronation. Named after the traditional 21-gun salute, all Royal Salute whiskies are aged for a minimum of 21 years, which allows the whisky to develop a rich and complex flavour.
Royal Salute whiskies are typically priced at between $300 and $900. The brand is sold primarily in Asia, Australia, Russia, South America and in duty free shops. Stocks of Royal Salute are limited due to the age of whiskies. For each year of aging of Scotch whisky, about 2% of the whisky evaporates. This portion is known as the "angel's share".
Read more about Royal Salute Whisky: Brand Expressions, History, Strathisla Distillery, Royal Salute Marketing
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