The Rolling Rock Town Fair was an annual alternative rock music festival and tour sponsored by Rolling Rock beer of Latrobe, Pennsylvania. The event was created and produced by Executive Producer, Andrew Cohen and Darin Wolf, then Director of Marketing for Rolling Rock.
Starting in 2000, the event featured such groups as the Red Hot Chili Peppers, Moby, and Fuel. The 2001 lineup featured the Stone Temple Pilots, Live, Deftones, Incubus, Staind, Oleander and Tantric. The 2002 show included Godsmack, Outkast, Nickelback, P.O.D., Alien Ant Farm, Sevendust, Default, Injected, and Tommy Lee.
For the 2003 show, the location was moved from the Westmoreland County Fairground in Greensburg, Pennsylvania to Heinz Field in Pittsburgh, and included Blink-182, Puddle of Mudd, 311, Def Leppard, Sum 41, Saliva and Trapt.
In 2004, the festival became a tour, with additional performances at non-traditional venues such as Suffolk Downs in Boston, Penn's Landing in Philadelphia and Seattle's King County Fairgrounds, with performances by Velvet Revolver, Staind, N*E*R*D, Disturbed, the Crystal Method, Sevendust, Hoobastank, Three Days Grace, Finch and Finger Eleven.
For 2005, the event was scaled back to its roots, with a sole performance in Western Pennsylvania at Jennerstown Speedway in Jennerstown, Pennsylvania. The event featured many Pennsylvania-based bands such as The Clarks, Live, Rusted Root, The Juliana Theory, and Bloodhound Gang.
Rolling Rock did not continue the event in 2006, after making a deal to sponsor a series of concerts by Steven Van Zandt.
Famous quotes containing the words rolling, rock, town and/or fair:
“Before the Roman came to Rye or out to Severn strode,
The rolling English drunkard made the rolling English road.”
—Gilbert Keith Chesterton (1874–1936)
“No change in musical style will survive unless it is accompanied by a change in clothing style. Rock is to dress up to.”
—Frank Zappa (1940–1994)
“In the County Tyrone, in the town of Dungannon,”
—Unknown. The Old Orange Flute (l. 1)
“U.S. international and security policy ... has as its primary goal the preservation of what we might call “the Fifth Freedom,” understood crudely but with a fair degree of accuracy as the freedom to rob, to exploit and to dominate, to undertake any course of action to ensure that existing privilege is protected and advanced.”
—Noam Chomsky (b. 1928)