Rolleiflex

Rolleiflex is the name of a long-running and diverse line of high-end cameras originally made by the German company Franke & Heidecke. Currently Rolleiflex medium format cameras are being produced by DHW Fototechnik - a company founded by former Franke & Heidecke employees. DHW Fototechnik presented two new Rolleiflex cameras and a new electronic shutter at Photokina 2012. The "Rolleiflex" name is most commonly used to refer to Rollei's premier line of medium format twin lens reflex (TLR) cameras. (A companion line intended for amateur photographers, Rolleicord, existed for several decades.) However, a variety of TLRs and SLRs in medium format, and zone focus, and SLR 35 mm, as well as digital formats have also been produced under the Rolleiflex label. The 120 roll film Rolleiflex series is marketed primarily to professional photographers. Rolleiflex cameras have used film formats 117 (Original Rolleiflex), 120 (Standard, Automat, Letter Models, Rollei-Magic, and T model), and 127 (Baby Rolleiflex).