Rhetoric - Modern Rhetoric

Modern Rhetoric

At the turn of the 20th century, there was a revival of rhetorical study manifested in the establishment of departments of rhetoric and speech at academic institutions, as well as the formation of national and international professional organizations. Theorists generally agree that a significant reason for the revival of the study of rhetoric was the renewed importance of language and persuasion in the increasingly mediated environment of the 20th century (see Linguistic turn) and through the 21st century, with the media focus on the wide variations and analyses of political rhetoric and its consequences. The rise of advertising and of mass media such as photography, telegraphy, radio, and film brought rhetoric more prominently into people's lives. More recently the term rhetoric has been applied to media forms other than verbal language, e.g. Visual rhetoric.

Read more about this topic:  Rhetoric

Famous quotes containing the words modern and/or rhetoric:

    Families have always been in flux and often in crisis; they have never lived up to nostalgic notions about “the way things used to be.” But that doesn’t mean the malaise and anxiety people feel about modern families are delusions, that everything would be fine if we would only realize that the past was not all it’s cracked up to be. . . . Even if things were not always right in families of the past, it seems clear that some things have newly gone wrong.
    Stephanie Coontz (20th century)

    Sometimes “Yes” is rhetoric enough.
    Mason Cooley (b. 1927)