History
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search results on a brand or individual.
In 2007 a study by the University of California Berkeley found that some sellers were doing reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
Read more about this topic: Reputation Management
Famous quotes containing the word history:
“In all history no class has been enfranchised without some selfish motive underlying. If to-day we could prove to Republicans or Democrats that every woman would vote for their party, we should be enfranchised.”
—Carrie Chapman Catt (1859–1947)
“There are two great unknown forces to-day, electricity and woman, but men can reckon much better on electricity than they can on woman.”
—Josephine K. Henry, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 15, by Susan B. Anthony and Ida Husted Harper (1902)
“America is the only nation in history which, miraculously, has gone directly from barbarism to degeneration without the usual interval of civilization.”
—Attributed to Georges Clemenceau (1841–1929)