Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    George Shears ... was hanged in a barn near the store. The rope was thrown over a beam, and he was asked to walk up a ladder to save the trouble of preparing a drop for him. “Gentlemen,” he said, “I am not used to this business. Shall I jump off or slide off?” He was told to jump.
    —For the State of Montana, U.S. public relief program (1935-1943)

    “Why visit the playhouse to see the famous Parisian models, ... when one can see the French damsels, Norma and Diana? Their names have been known on both continents, because everything goes as it will, and those that cannot be satisfied with these must surely be of a queer nature.”
    —For the City of New Orleans, U.S. public relief program (1935-1943)

    We might make a public moan in the newspapers about the decay of conscience, but in private conversation, no matter what crimes a man may have committed or how cynically he may have debased his talent or his friends, variations on the answer “Yes, but I did it for the money” satisfy all but the most tiresome objections.
    Lewis H. Lapham (b. 1935)