Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals. Yet nowhere in a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.”
—John Berger (b. 1926)
“Kirsten: So you’re the new public relations man.
Joe: Yeah.
Kirsten: What happened to Eddie?
Joe: Eddie quit.
Kirsten: I liked him. Why’d he quit?
Joe: Well, a little matter of personal integrity. Eddie didn’t feel that getting dates for potentates was part of public relations.
Kirsten: But isn’t it?
Joe: Well, there’s a name for it but it’s not “public relations.””
—J.P. (James Pinckney)
“In 1869 he started his work for temperance instigated by three drunken men who came to his home with a paper signed by a saloonkeeper and his patrons on which was written “For God’s sake organize a temperance society.””
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)