Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Here also was made the novelty ‘Chestnut Bell’ which enjoyed unusual popularity during the gay nineties when every dandy jauntily wore one of the tiny bells on the lapel of his coat, and rang it whenever a story-teller offered a ‘chestnut.’”
—Administration for the State of Con, U.S. public relief program (1935-1943)
“A public man must never forget that he loses his usefulness when he as an individual, rather than his policy, becomes the issue.”
—Richard M. Nixon (1913–1995)
“A candidate once called his opponent “a willful, obstinate, unsavory, obnoxious, pusillanimous, pestilential, pernicious, and perversable liar” without pausing for breath, and even his enemies removed their hats.”
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)