Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    Censure is the tax a man pays to the public for being eminent.
    Jonathan Swift (1667–1745)

    The public values the invention more than the inventor does. The inventor knows there is much more and better where this came from.
    Ralph Waldo Emerson (1803–1882)

    The measure of your quality as a public person, as a citizen, is the gap between what you do and what you say.
    Ramsey Clark (b. 1927)