Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“In former years it was said that at three o’clock in the afternoon all sober persons were rounded up and herded off the grounds, as undesirable. The tradition of insobriety is still carefully preserved.”
—For the State of Vermont, U.S. public relief program (1935-1943)
“A great deal of unnecessary worry is indulged in by theatregoers trying to understand what Bernard Shaw means. They are not satisfied to listen to a pleasantly written scene in which three or four clever people say clever things, but they need to purse their lips and scowl a little and debate as to whether Shaw meant the lines to be an attack on monogamy as an institution or a plea for manual training in the public school system.”
—Robert Benchley (1889–1945)
“The designers [of the 1930s] were populists, you see; they were trying to give the public what it wanted. What the public wanted was the future.”
—William Gibson (b. 1948)