Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Well of all things in the world, I don’t suppose anything can be so dreadful as a public wedding—my stars!—I should never be able to support it!”
—Frances Burney (1752–1840)
“The appropriation of radical thinking by lazy, self-obsessed hippies is a public relations disaster that could cost the earth.”
—Ben Elton (b. 1959)
“The square dance fiddler’s first concern is to carry a tune, but he must carry it loud enough to be heard over the noise of stamping feet, the cries of the “caller,” and the shouts of the dancers. When he fiddles, he “fiddles all over”; feet, hands, knees, head, and eyes are all busy.”
—State of Oklahoma, U.S. public relief program (1935-1943)