Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Instead of offering the Indians a chance to surrender, and to be taken peaceably, General Connor issued a very cruel order to his men—’Take no prisoners, fight to the death; nits breed lice.’”
—State of Utah, U.S. public relief program (1935-1943)
“Whatever else American thinkers do, they psychologize, often brilliantly. The trouble is that psychology only takes us so far. The new interest in families has its merits, but it will have done us all a disservice if it turns us away from public issues to private matters. A vision of things that has no room for the inner life is bankrupt, but a psychology without social analysis or politics is both powerless and very lonely.”
—Joseph Featherstone (20th century)
“Constitutional statutes ... which embody the settled public opinion of the people who enacted them and whom they are to govern—can always be enforced. But if they embody only the sentiments of a bare majority, pronounced under the influence of a temporary excitement, they will, if strenuously opposed, always fail of their object; nay, they are likely to injure the cause they are framed to advance.”
—Rutherford Birchard Hayes (1822–1893)