Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.”
—Charlie Chaplin (1889–1977)
“Writing is not chewing your nails and picking your teeth, but a matter of public interest.”
—Alfred Döblin (1878–1957)
“The public easily confuses him who fishes in troubled waters with him who draws up water from the depths.”
—Friedrich Nietzsche (1844–1900)