Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“[T]he Congregational minister in a neighboring town definitely stated that ‘the same spirit which drove the herd of swine into the sea drove the Baptists into the water, and that they were hurried along by the devil until the rite was performed.’”
—For the State of Vermont, U.S. public relief program (1935-1943)
“The candidate tells us we are the “backbone of the State,” and we know that it is true, not because we are possessed of certain endowed virtues, but because we are a majority and have the vote.”
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)
“Literary confessors are contemptible, like beggars who exhibit their sores for money, but not so contemptible as the public that buys their books.”
—W.H. (Wystan Hugh)