Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

Famous quotes containing the word public:

“The urgent consideration of the public safety may undoubtedly authorise the violation of every positive law. How far that or any other consideration may operate to dissolve the natural obligations of humanity and justice, is a doctrine of which I still desire to remain ignorant.”
—Edward Gibbon (1737–1794)

“Worn down by the hoofs of millions of half-wild Texas cattle driven along it to the railheads in Kansas, the trail was a bare, brown, dusty strip hundreds of miles long, lined with the bleaching bones of longhorns and cow ponies. Here and there a broken-down chuck wagon or a small mound marking the grave of some cowhand buried by his partners “on the lone prairie” gave evidence to the hardships of the journey.”
—For the State of Kansas, U.S. public relief program (1935-1943)

“Hast ever ben in Omaha
Where rolls the dark Missouri down,
Where four strong horses scarce can draw
An empty wagon through the town?
Where sand is blown from every mound
To fill your eyes and ears and throat;
Where all the steamboats are aground,
And all the houses are afloat?...
If not, take heed to what I say,
You’ll find it just as I have found it;
And if it lies upon your way
For God’s sake, reader, go around it!”
—For the State of Nebraska, U.S. public relief program (1935-1943)