Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    There is no private life which has not been determined by a wider public life.
    George Eliot [Mary Ann (or Marian)

    Texas is a heaven for men and dogs but hell for women and oxen.
    —Administration in the State of Texa, U.S. public relief program (1935-1943)

    The almost unexplored Everglades lay close by and with a half- hour’s start a man who knew the country was safe from pursuit. As one man cheerfully confided ..., ‘A boat don’t leave no trail, stranger.’
    —For the State of Florida, U.S. public relief program (1935-1943)