Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals. Yet nowhere in a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.”
—John Berger (b. 1926)
“When Paul Bunyan’s loggers roofed an Oregon bunkhouse with shakes, fog was so thick that they shingled forty feet into space before discovering they had passed the last rafter.”
—State of Oregon, U.S. public relief program (1935-1943)
“The square dance fiddler’s first concern is to carry a tune, but he must carry it loud enough to be heard over the noise of stamping feet, the cries of the “caller,” and the shouts of the dancers. When he fiddles, he “fiddles all over”; feet, hands, knees, head, and eyes are all busy.”
—State of Oklahoma, U.S. public relief program (1935-1943)