Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Reporters for tabloid newspapers beat a path to the park entrance each summer when the national convention of nudists is held, but the cult’s requirement that visitors disrobe is an obstacle to complete coverage of nudist news. Local residents interested in the nudist movement but as yet unwilling to affiliate make observations from rowboats in Great Egg Harbor River.”
—For the State of New Jersey, U.S. public relief program (1935-1943)
“The Indian attitude toward the land was expressed by a Crow named Curly: “The soil you see is not ordinary soil—it is the dust of the blood, the flesh, and the bones of our ancestors. You will have to dig down to find Nature’s earth, for the upper portion is Crow, my blood and my dead. I do not want to give it up.””
—For the State of Montana, U.S. public relief program. Montana: A State Guide Book (The WPA Guide to Montana)
“O Jesse had a wife, a mourner all her life
And the children they were brave,
But the dirty little coward that shot Mr. Howard
He laid Jesse James in his grave.”
—Administration in the State of Miss, U.S. public relief program (1935-1943)