Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“These studies which stimulate the young, divert the old, are an ornament in prosperity and a refuge and comfort in adversity; they delight us at home, are no impediment in public life, keep us company at night, in our travels, and whenever we retire to the country.”
—Marcus Tullius Cicero (106–43 B.C.)
“A candidate once called his opponent “a willful, obstinate, unsavory, obnoxious, pusillanimous, pestilential, pernicious, and perversable liar” without pausing for breath, and even his enemies removed their hats.”
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)
“Public speaking is done in the public tongue, the national or tribal language; and the language of our tribe is the men’s language. Of course women learn it. We’re not dumb. If you can tell Margaret Thatcher from Ronald Reagan, or Indira Gandhi from General Somoza, by anything they say, tell me how. This is a man’s world, so it talks a man’s language.”
—Ursula K. Le Guin (b. 1929)