Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Clay answered the petition by declaring that while he looked on the institution of slavery as an evil, it was ‘nothing in comparison with the far greater evil which would inevitably flow from a sudden and indiscriminate emancipation.’”
—State of Indiana, U.S. public relief program (1935-1943)
“Constitutional statutes ... which embody the settled public opinion of the people who enacted them and whom they are to govern—can always be enforced. But if they embody only the sentiments of a bare majority, pronounced under the influence of a temporary excitement, they will, if strenuously opposed, always fail of their object; nay, they are likely to injure the cause they are framed to advance.”
—Rutherford Birchard Hayes (1822–1893)
“To the cry of “follow Mormons and prairie dogs and find good land,” Civil War veterans flocked into Nebraska, joining a vast stampede of unemployed workers, tenant farmers, and European immigrants.”
—For the State of Nebraska, U.S. public relief program (1935-1943)