Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    A public man must never forget that he loses his usefulness when he as an individual, rather than his policy, becomes the issue.
    Richard M. Nixon (1913–1995)

    At Hayes’ General Store, west of the cemetery, hangs an old army rifle, used by a discouraged Civil War veteran to end his earthly troubles. The grocer took the rifle as payment ‘on account.’
    —Administration for the State of Con, U.S. public relief program (1935-1943)

    Bryan is the least of a liar I know in public life. I have always found him direct and honest, and he never goes back on what he has said to me in private—a rare thing, if found, in public men. I found him purely frank.
    William Howard Taft (1857–1930)