Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    “Hast ever ben in Omaha
    Where rolls the dark Missouri down,
    Where four strong horses scarce can draw
    An empty wagon through the town?
    Where sand is blown from every mound
    To fill your eyes and ears and throat;
    Where all the steamboats are aground,
    And all the houses are afloat?...
    If not, take heed to what I say,
    You’ll find it just as I have found it;
    And if it lies upon your way
    For God’s sake, reader, go around it!”
    —For the State of Nebraska, U.S. public relief program (1935-1943)

    “O Jesse had a wife, a mourner all her life
    And the children they were brave,
    But the dirty little coward that shot Mr. Howard
    He laid Jesse James in his grave.”
    —Administration in the State of Miss, U.S. public relief program (1935-1943)

    “Whatever else American thinkers do, they psychologize, often brilliantly. The trouble is that psychology only takes us so far. The new interest in families has its merits, but it will have done us all a disservice if it turns us away from public issues to private matters. A vision of things that has no room for the inner life is bankrupt, but a psychology without social analysis or politics is both powerless and very lonely.”
    —Joseph Featherstone (20th century)