Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    Resorts advertised for waitresses, specifying that they “must appear in short clothes or no engagement.” Below a Gospel Guide column headed, “Where our Local Divines Will Hang Out Tomorrow,” was an account of spirited gun play at the Bon Ton. In Jeff Winney’s California Concert Hall, patrons “bucked the tiger” under the watchful eye of Kitty Crawhurst, popular “lady” gambler.
    —Administration in the State of Colo, U.S. public relief program (1935-1943)

    The present century has not dealt kindly with the farmer. His legends are all but obsolete, and his beliefs have been pared away by the professors at colleges of agriculture. Even the farm- bred bards who twang guitars before radio microphones prefer “I’m Headin’ for the Last Roundup” to “Turkey in the Straw” or “Father Put the Cows Away.”
    —For the State of Kansas, U.S. public relief program (1935-1943)

    The First Amendment is not a blanket freedom-of-information act. The constitutional newsgathering freedom means the media can go where the public can, but enjoys no superior right of access.
    George F. Will (b. 1934)