Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.”
—Samuel Johnson (1709–1784)
“The actions of each dancer were scrutinized with great care and any little mistake noted and remembered. The strain upon a dancer was consequently so great that when a fine dancer died soon after a feast it was said, “The peoples’ looks have killed him.””
—Merle Colby, U.S. public relief program (1935-1943)
““Well, well,” he said to himself, “you are not in Belgium; let us begin our apprenticeship in earnest, and so long as we are in the woods, howl heartily with the wolves.””
—For the State of Nebraska, U.S. public relief program (1935-1943)