Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    The Kid had a lurking devil in him ... It was a good-humored, jovial imp, or a cruel and blood-thirsty fiend, as circumstances prompted. He always laughed when killing, but fire seemed to dart from his eyes.
    State of New Mexico, U.S. public relief program (1935-1943)

    I have found it; I have discovered the cause of all the misfortunes which befell him. A public school, Joseph, was the cause of all the calamaties which he afterwards suffered. Public schools are the nurseries of all vice and immorality.
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    —Administration in the State of Colo, U.S. public relief program (1935-1943)