Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents.
Read more about Public Relations: Definition, Salaries, Methods, Tools, and Tactics, Ethics
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... comprises elements such as advertising, public relations, personal selling and sales promotion ... Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs ... Sales staff often plays an important role in word of mouth and public relations (see 'product' above) Distribution (Place) refers to providing the product at a place ...
... "Personal Relations", a concept pioneered by Global Tolerance, "generates mainstream media coverage through an ethical, humanizing, solutions-driven approach to stories" ...
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... In Propaganda (1928), Bernays argued that the manipulation of public opinion was a necessary part of democracy ... In public relations, lobby groups are created to influence government policy, corporate policy, or public opinion, typically in a way that benefits the sponsoring organization ... Front groups are a form of astroturfing, because they intend to sway the public or the government without disclosing their financial connection to corporate or political interests ...
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Famous quotes containing the words relations and/or public:
“In the relations of a weak Government and a rebellious people there comes a time when every act of the authorities exasperates the masses, and every refusal to act excites their contempt.”
—John Reed (1887–1920)
“To motorists bound to or from the Jersey shore, Perth Amboy consists of five traffic lights that sometimes tie up week-end traffic for miles. While cars creep along or come to a prolonged halt, drivers lean out to discuss with each other this red menace to freedom of the road.”
—For the State of New Jersey, U.S. public relief program (1935-1943)