Sequence
Each sixty-second ad gives mock glorification in the form of a tribute to men in overlooked professions or with humorous or eccentric traits or habits. The language is very Observational in style, in part parodying Budweiser's earlier This Bud's for you campaign.
The advertisement is set to 1980s style anthemic music. The announcer (Pete Stacker) reads the mock tribute straight. Humour in part is derived from juxtaposing over-the-top vocals sung by Dave Bickler. Sometimes these vocals are augmented by a female gospel-style chorus. In addition to providing humour the music is an effective jingle.
Read more about this topic: Real Men Of Genius
Famous quotes containing the word sequence:
“Reminiscences, even extensive ones, do not always amount to an autobiography.... For autobiography has to do with time, with sequence and what makes up the continuous flow of life. Here, I am talking of a space, of moments and discontinuities. For even if months and years appear here, it is in the form they have in the moment of recollection. This strange form—it may be called fleeting or eternal—is in neither case the stuff that life is made of.”
—Walter Benjamin (1892–1940)