Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“... there is a place in the United States for the Negro. They are real American citizens, and at home. They have fought and bled and died, like men, to make this country what it is. And if they have got to suffer and die, and be lynched, and tortured, and burned at the stake, I say they are at home.”
—Amanda Berry Smith (1837–1915)
“The children are all crying in their pens
and the surf carries their cries away.
They are old men who have seen too much,
their mouths are full of dirty clothes,
the tongues poverty, tears like pus.”
—Anne Sexton (1928–1974)
“But what we gain’d in Skill we lost in Strength.
Our Builders were with Want of Genius curst;
The second Temple was not like the first;
Till you, the best Vitruvius, come at length,
Our Beauties equal, but excel our Strength.”
—John Dryden (1631–1700)