Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“Your real statesman is first of all, and chief of all, a great human being, with an eye for all the great fields on which men like himself struggle, with unflagging, pathetic hope, toward better things.... He is a guide, a counselor, a mentor, a servant, a friend of mankind.”
—Woodrow Wilson (1856–1924)
“... the majority of colored men do not yet think it worth while that women aspire to higher education.... The three R’s, a little music and a good deal of dancing, a first rate dress-maker and a bottle of magnolia balm, are quite enough generally to render charming any woman possessed of tact and the capacity for worshipping masculinity.”
—Anna Julia Cooper (1859–1964)
“Debt, grinding debt, whose iron face the widow, the orphan, and the sons of genius fear and hate;Mdebt, which consumes so much time, which so cripples and disheartens a great spirit with cares that seem so base, is a preceptor whose lessons cannot be forgone, and is needed most by those who suffer from it most.”
—Ralph Waldo Emerson (1803–1882)