Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“Main Street was never the same. I read Gide and tried to
translate Proust. Now nothing is real except French wine.
For absurdity is reality, my loneliness unreal, my mind tired.
And I shall die an old Parisian.”
—Conrad Kent Rivers (1933–1968)
“But to most of us society shows not its face and eye, but its side and back. To stand in true relations with men in a false age is worth a fit of insanity, is it not?”
—Ralph Waldo Emerson (1803–1882)
“Every gun that is made, every warship launched, every rocket fired, signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. The world in arms is not spending money alone. It is spending the sweat of its labourers, the genius of its scientists, the hopes of its children.”
—Dwight D. Eisenhower (1890–1969)