History
The company was founded by Carl Bolch Sr. in 1934 in St. Louis, Missouri, with his first stores operating under the name Carl Bolch Trackside Stations. In 1959, Bolch relocated and acquired the Oil Well Company of Opp, Alabama, which consisted of numerous independent outlets across rural Alabama.
His son, Carl Bolch Jr., who succeeded his father as chief executive, joined the company in Montgomery, Alabama in 1967. After pioneering the concept of self-service gasoline in Alabama, Florida, and Georgia, the company relocated its headquarters in 1976 to Atlanta, Georgia, and adopted the brand “RaceTrac” for its company-operated stations. RaceWay stations, operated by contractors, continue as a part of RaceTrac Petroleum.
In the 1990s RaceTrac operated as a cash-only business, but it now accepts credit, debit cards and fleet cards.
In October 2012, Carl Bolch Jr. announced he would be passing the CEO title to his daughter, Alison Moran, while remaining Chairman of the Board. The change will go into effect January, 1 2013.
Read more about this topic: Race Trac
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