The Promise Index is a brand evaluation and performance tool that tracks how well brands are keeping their promises and predicts their future revenue growth. The study is carried out on the annual basis by Promise, a London based brand consultancy, supported by the London School of Economics (LSE).
The Promise Index was launched in 2004 and is now in its 6th year.The brands tracked in the index have grown from around 100 in its first year to 159 in 2009. While the core set of brands is broadly consistent, to allow comparisons year on year, new brands are added each year and others removed as companies merge, go out of business (MFI, Woolworths...). The Index measures UK consumer opinion only. The latest data and supporting commentary can be found on the company's website.
Read more about Promise Index: Promise Gap, Promise Index and Financial Performance., Top 10 Promise Gap Changes 2006-2007
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