Top 10 Promise Gap Changes 2006-2007
| Brand | Promise Gap improvement |
|---|---|
| Orange | 2.03 |
| ING Direct | 1.94 |
| British Airways | 1.68 |
| Standard Life | 1.59 |
| Ebookers | 1.47 |
| Opodo | 1.46 |
| Alfa Romeo | 1.44 |
| Abbey | 1.41 |
| Jaguar | 1.36 |
| B&Q | 1.32. |
| Brand | Promise Gap decline |
|---|---|
| My Travel | -1.59 |
| Lexus | -1.27 |
| Intelligent Finance | -1.1 |
| Fiat | -1.09 |
| First Choice | -0.9 |
| KFC | -0.77 |
| Holiday Inn | -0.72 |
| Hyundai | -0.7 |
| Sky | -0.64 |
| McDonald’s | -0.54. |
Read more about this topic: Promise Index
Famous quotes containing the words top, promise and/or gap:
“I sweep. One gyrates like a top and falls
And stunned, stone blind, and deaf
Buzzes its frightful F
And dies between three cannibals.”
—Karl Shapiro (b. 1913)
“Despair is perfectly compatible with a good dinner, I promise you.”
—William Makepeace Thackeray (1811–1863)
“She isn’t harassed. She’s busy, and it’s glamorous to be busy. Indeed, the image of the on- the-go working mother is very like the glamorous image of the busy top executive. The scarcity of the working mother’s time seems like the scarcity of the top executive’s time.... The analogy between the busy working mother and the busy top executive obscures the wage gap between them at work, and their different amounts of backstage support at home.”
—Arlie Hochschild (20th century)