Top 10 Promise Gap Changes 2006-2007
| Brand | Promise Gap improvement |
|---|---|
| Orange | 2.03 |
| ING Direct | 1.94 |
| British Airways | 1.68 |
| Standard Life | 1.59 |
| Ebookers | 1.47 |
| Opodo | 1.46 |
| Alfa Romeo | 1.44 |
| Abbey | 1.41 |
| Jaguar | 1.36 |
| B&Q | 1.32. |
| Brand | Promise Gap decline |
|---|---|
| My Travel | -1.59 |
| Lexus | -1.27 |
| Intelligent Finance | -1.1 |
| Fiat | -1.09 |
| First Choice | -0.9 |
| KFC | -0.77 |
| Holiday Inn | -0.72 |
| Hyundai | -0.7 |
| Sky | -0.64 |
| McDonald’s | -0.54. |
Read more about this topic: Promise Index
Famous quotes containing the words top, promise and/or gap:
“It is not good to eat much honey, or to seek honor on top of honor.”
—Bible: Hebrew, Proverbs 25:27.
“God bless our good and gracious King,
Whose promise none relies on;
Who never said a foolish thing,
Nor ever did a wise one.”
—John Wilmot, 2d Earl Of Rochester (1647–1680)
“For women the wage gap sets up an infuriating Catch-22 situation. They do the housework because they earn less, and they earn less because they do the housework.”
—Sylvia Ann Hewitt (20th century)