Top 10 Promise Gap Changes 2006-2007
| Brand | Promise Gap improvement |
|---|---|
| Orange | 2.03 |
| ING Direct | 1.94 |
| British Airways | 1.68 |
| Standard Life | 1.59 |
| Ebookers | 1.47 |
| Opodo | 1.46 |
| Alfa Romeo | 1.44 |
| Abbey | 1.41 |
| Jaguar | 1.36 |
| B&Q | 1.32. |
| Brand | Promise Gap decline |
|---|---|
| My Travel | -1.59 |
| Lexus | -1.27 |
| Intelligent Finance | -1.1 |
| Fiat | -1.09 |
| First Choice | -0.9 |
| KFC | -0.77 |
| Holiday Inn | -0.72 |
| Hyundai | -0.7 |
| Sky | -0.64 |
| McDonald’s | -0.54. |
Read more about this topic: Promise Index
Famous quotes containing the words top, promise and/or gap:
“Atheism..., that bugbear of women and fools, is the very top and perfection of free-thinking. It is the grand arcanum to which a true genius naturally riseth, by a certain climax or gradation of thought, and without which he can never possess his soul in absolute liberty and repose.”
—George Berkeley (1685–1753)
“We promise in proportion to our hopes, and we deliver in proportion to our fears.”
—François, Duc De La Rochefoucauld (1613–1680)
“... we may leisurely
Each one demand and answer to his part
Performed in this wide gap of time since
First we were dissevered.”
—William Shakespeare (1564–1616)