Top 10 Promise Gap Changes 2006-2007
| Brand | Promise Gap improvement |
|---|---|
| Orange | 2.03 |
| ING Direct | 1.94 |
| British Airways | 1.68 |
| Standard Life | 1.59 |
| Ebookers | 1.47 |
| Opodo | 1.46 |
| Alfa Romeo | 1.44 |
| Abbey | 1.41 |
| Jaguar | 1.36 |
| B&Q | 1.32. |
| Brand | Promise Gap decline |
|---|---|
| My Travel | -1.59 |
| Lexus | -1.27 |
| Intelligent Finance | -1.1 |
| Fiat | -1.09 |
| First Choice | -0.9 |
| KFC | -0.77 |
| Holiday Inn | -0.72 |
| Hyundai | -0.7 |
| Sky | -0.64 |
| McDonald’s | -0.54. |
Read more about this topic: Promise Index
Famous quotes containing the words top, promise and/or gap:
“She isn’t harassed. She’s busy, and it’s glamorous to be busy. Indeed, the image of the on- the-go working mother is very like the glamorous image of the busy top executive. The scarcity of the working mother’s time seems like the scarcity of the top executive’s time.... The analogy between the busy working mother and the busy top executive obscures the wage gap between them at work, and their different amounts of backstage support at home.”
—Arlie Hochschild (20th century)
“Love is free; to promise for ever to love the same woman is not less absurd than to promise to believe the same creed; such a vow in both cases excludes us from all inquiry.”
—Percy Bysshe Shelley (1792–1822)
“the gap of today filling itself
as emptiness is distributed
in the idea of what time it is
when that time is already past”
—John Ashbery (b. 1927)