Top 10 Promise Gap Changes 2006-2007
| Brand | Promise Gap improvement |
|---|---|
| Orange | 2.03 |
| ING Direct | 1.94 |
| British Airways | 1.68 |
| Standard Life | 1.59 |
| Ebookers | 1.47 |
| Opodo | 1.46 |
| Alfa Romeo | 1.44 |
| Abbey | 1.41 |
| Jaguar | 1.36 |
| B&Q | 1.32. |
| Brand | Promise Gap decline |
|---|---|
| My Travel | -1.59 |
| Lexus | -1.27 |
| Intelligent Finance | -1.1 |
| Fiat | -1.09 |
| First Choice | -0.9 |
| KFC | -0.77 |
| Holiday Inn | -0.72 |
| Hyundai | -0.7 |
| Sky | -0.64 |
| McDonald’s | -0.54. |
Read more about this topic: Promise Index
Famous quotes containing the words top, promise and/or gap:
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)
“Legislators or revolutionaries who promise equality coupled with freedom are either phantasts or charlatans.”
—Johann Wolfgang Von Goethe (1749–1832)
“Great talkers are trying to fill the gap between themselves and others, but only widen it.”
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