Promise Index and Financial Performance.
According to Brand Republic, the leading UK online business portal for the advertising, media, marketing and PR industries, there is a direct correlation between the promise gap and financial performance. In 2006 the average growth rate for brands with negative gaps was 2.8% in the past year, while the average growth rate for brands with positive gaps was 10.5%.
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Famous quotes containing the words promise, index, financial and/or performance:
“Early education can only promise to help make the third and fourth and fifth years of life good ones. It cannot insure without fail that any tomorrow will be successful. Nothing fixes a child for life, no matter what happens next. But exciting, pleasing early experiences are seldom sloughed off. They go with the child, on into first grade, on into the childs long life ahead.”
—James L. Hymes, Jr. (20th century)
“Exile as a mode of genius no longer exists; in place of Joyce we have the fragments of work appearing in Index on Censorship.”
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“Because of these convictions, I made a personal decision in the 1964 Presidential campaign to make education a fundamental issue and to put it high on the nations agenda. I proposed to act on my belief that regardless of a familys financial condition, education should be available to every child in the United Statesas much education as he could absorb.”
—Lyndon Baines Johnson (19081973)
“The value of old age depends upon the person who reaches it. To some men of early performance it is useless. To others, who are late to develop, it just enables them to finish the job.”
—Thomas Hardy (18401928)