Promise Index and Financial Performance.
According to Brand Republic, the leading UK online business portal for the advertising, media, marketing and PR industries, there is a direct correlation between the promise gap and financial performance. In 2006 the average growth rate for brands with negative gaps was 2.8% in the past year, while the average growth rate for brands with positive gaps was 10.5%.
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Famous quotes containing the words promise, index, financial and/or performance:
“The ornament is a statuette, a black figure of a bird. I am prepared to pay on behalf of the figure’s rightful owner the sum of $5000 for its recovery. I am prepared to promise, to promise ... what is the phrase?—’No questions will be asked.’”
—John Huston (1906–1987)
“Exile as a mode of genius no longer exists; in place of Joyce we have the fragments of work appearing in Index on Censorship.”
—Nadine Gordimer (b. 1923)
“Creditor. One of a tribe of savages dwelling beyond the Financial Straits and dreaded for their desolating incursions.”
—Ambrose Bierce (1842–1914)
“When a book, any sort of book, reaches a certain intensity of artistic performance it becomes literature. That intensity may be a matter of style, situation, character, emotional tone, or idea, or half a dozen other things. It may also be a perfection of control over the movement of a story similar to the control a great pitcher has over the ball.”
—Raymond Chandler (1888–1959)