Promise Index and Financial Performance.
According to Brand Republic, the leading UK online business portal for the advertising, media, marketing and PR industries, there is a direct correlation between the promise gap and financial performance. In 2006 the average growth rate for brands with negative gaps was 2.8% in the past year, while the average growth rate for brands with positive gaps was 10.5%.
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Famous quotes containing the words promise, index, financial and/or performance:
“Illness is the doctor to whom we pay most heed; to kindness, to knowledge, we make promise only; pain we obey.”
—Marcel Proust (1871–1922)
“Exile as a mode of genius no longer exists; in place of Joyce we have the fragments of work appearing in Index on Censorship.”
—Nadine Gordimer (b. 1923)
“The woman who does her job for society inside the four walls of her home must not be considered by her husband or anyone else an economic “dependent,” reaching out her hands in mendicant fashion for financial help.”
—Mary Barnett Gilson (1877–?)
“They say all lovers swear more performance than they are able, and yet reserve an ability that they never perform; vowing more than the perfection of ten, and discharging less than the tenth part of one.”
—William Shakespeare (1564–1616)