Promise Index and Financial Performance.
According to Brand Republic, the leading UK online business portal for the advertising, media, marketing and PR industries, there is a direct correlation between the promise gap and financial performance. In 2006 the average growth rate for brands with negative gaps was 2.8% in the past year, while the average growth rate for brands with positive gaps was 10.5%.
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Famous quotes containing the words promise, index, financial and/or performance:
“He hath borne himself beyond the promise of his age, doing, in the figure of a lamb, the feats of a lion.”
—William Shakespeare (1564–1616)
“Exile as a mode of genius no longer exists; in place of Joyce we have the fragments of work appearing in Index on Censorship.”
—Nadine Gordimer (b. 1923)
“What people don’t realize is that intimacy has its conventions as well as ordinary social intercourse. There are three cardinal rules—don’t take somebody else’s boyfriend unless you’ve been specifically invited to do so, don’t take a drink without being asked, and keep a scrupulous accounting in financial matters.”
—W.H. (Wystan Hugh)
“Nobody can misunderstand a boy like his own mother.... Mothers at present can bring children into the world, but this performance is apt to mark the end of their capacities. They can’t even attend to the elementary animal requirements of their offspring. It is quite surprising how many children survive in spite of their mothers.”
—Norman Douglas (1868–1952)