Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime and/or time:
“Sometimes it takes years to really grasp what has happened to your life. What do you do after you are world-famous and nineteen or twenty and you have sat with prime ministers, kings and queens, the Pope? What do you do after that? Do you go back home and take a job? What do you do to keep your sanity? You come back to the real world.”
—Wilma Rudolph (1940–1994)
“I ain’t got time to learn. I can work like mans now.”
—Willa Cather (1873–1947)