Primary Challenge - Skewed Electorate and Issue Advocacy Group Participation

Skewed Electorate and Issue Advocacy Group Participation

Primary elections in the United States generally draw a very low voter turnout. In addition, only a small portion of the public may be educated on the issue stances of all primary candidates, as primary elections typically use little or no mass media advertising. Party activists, ideologues, and local party leaders may constitute an unusually high number of, or exert disproportionate levels on influence on, those who actually vote.

This situation provides opportunities for organizations focused on a single issue, such as gun control, taxation, or abortion. Such organizations may be able to convince their supporters to endure the difficulty of voting, while other eligible voters may not want to take the trouble for a "minor election."