Campaign Message
The message of the campaign contains the ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. If the message is crafted carefully, it will assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her political agenda in office...
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Famous quotes containing the words campaign and/or message:
“You campaign in poetry. You govern in prose.”
—Mario Cuomo (b. 1932)
“Christina Bailey: I was just thinking how much you can tell about a person from such simple things. Your car, for instance.
Mike Hammer: Now what kind of message does it send you?
Christina: You have only one real, lasting love.
Mike: Now who could that be?
Christina: You. You’re one of those self-indulgent males who thinks about nothing but his clothes, his car, himself. I’ll bet you do push-ups every morning just to keep your belly hard.”
—A.I. (Albert Isaac)