A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.
Read more about Political Campaign: Campaign Message, Campaign Finance, Organization, Techniques, History, Alternatives To Campaigning
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“The short lesson that comes out of long experience in political agitation is something like this: all the motive power in all of these movements is the instinct of religious feeling. All the obstruction comes from attempting to rely on anything else. Conciliation is the enemy.”
—John Jay Chapman (1862–1933)
“You campaign in poetry. You govern in prose.”
—Mario Cuomo (b. 1932)