Pleasure Point, Santa Cruz, California - Twentieth Century

Twentieth Century

  • 1906 The Chapel opened.
  • Moran sold to Nellie Houghton in 1904 in Estate Sale on Rosa’s death. She bid $2,500 in gold coins. Built a family house at the end of 30th called the Owls, because of the many owls in the area. Mr. A. D. Houghton was an engineering consultant to John D Rockefeller.

Children went to Santa Cruz high on the Capitola Street car. They planted the Eucalyptus windbreak that still shelters the area now. They also provided over wintering for the Monarch Butterfly. The house burned on 12.14, 1915.

  • 1920 Neillie owned 6.25 Ac at the end of Houghton/30th Ave.
  • 1929 John C. Kleist owned the property
  • C Thompson developed the Pleasure Point subdivision.
  • Dr Norman Sullivan renamed Eucalyptus Dr, Pleasure Point Dr.
  • The Plung was opened in 1934. The swimming pool was built in the basement of the Houghton home. 1934 managed by Mrs. Thompson. 1955 re opened by Edward Maloney. 1962 was removed because of a large crack.
  • Trolley Union Traction Twin Lakes to Capitola 1903-05 - 1925
  • 1907 East Cliff Dr proposed 15-mile (24 km) auto speedway from SC to Capitola. 75–100 feet wide.
  • 1907 Lamb and Burton owned 44 ac from UT to proposed E Cliff-33rd-38th. The Breakers.
  • 1920s had 17.5 ac that developed as THE BREAKERS 1921 Breakers Bonanza Beach

LOTS $5 down, $5 mo. 75–90 ft. Free water to lot, golden Waukesha mineral water. Free beach, 2,000 ft (610 m). long. Free camping.

  • Rodeo Club 1922 meet at Larsen house on 38th to improve E Cliff 26-41st.
  • Beltz 1920 6 acres (24,000 m2) off 30th

1929 70 ac Moran Lagoon to 38th 1948 Beltz Haven 38th-34th 1936 permission to develop water system around Breakers Beach 1938 seeks to lay water mains in Live Oak 1938 sued by Breakers for poor water.

  • Birds fly into homes in Capitola and Pleasure Point. Alfred Hitchcock, reading of this, makes the movie, The Birds.
  • Pleasure Point Night Fighters
  • 1920s Volunteer firefighters to protect the Point from fires and rowdy crowds during Prohibition 1919-1933.

At this time rumrunners dropped off on the beaches.

Rumor is that the Pleasure Point roadhouse 2-3905 E-Cliff was used in these endeavors.

  • The Pleasure Point roadhouse had one of the early gas stations along the SC coast. It was a retreat with access to the ducks and waterfowl that filled the lagoons and wetlands in the area. 1870’s F. A. Hihn owned the property. 1900s was owned by J.Henchy, a saloon keeper from San Francisco,who built the Pleasure Point roadhouse.
  • 1920Nick Neary from San Francisco owned the property.
  • 1926 A&E Petersontraded for their grape ranch in Chowchilla.
  • 1986 L Naslund
  • Jack O'Neill Father of the Wetsuit patented the name Surf Shop in SF 1952. Moved to SC in 1959, first to Cowells and then to 41st Ave in Pleasure Point.
  • Gion v. City of Santa Cruz(Cal. 1970) The use of the beach from at least 1900 lead to dedication of property to public use and prescriptive rights
  • O'Neill bought Gion property along the coast of Pleasure Point. Formerly Breakers Beach owned by Hawes. 33rd-38th
  • The PPNF, Pleasure Point Night Fighters, was reconstituted in the 1950s.

As the contests between the surfers from Steamer Lane and Pleasure Point increased, the Pleasure Point Surfing Association reinvigorated the PPNF in the 1960s with the inspiration from Jim Phillip's, renowned surf art-skate artist under Harry Contie.

  • PPNF began Pack Your Trash. In the 1970s Pack Your Trash Day's began as one of the first beach clean ups in response to visitors who had not learned to respect the ocean environment. This has grown to be a national phenomenon and people now work to keep our beach areas clean.
  • 1980 The PPNF Park was planted across from Elizibeth's Market, the old Port O Call market for Breakers Beach.
  • Many Surfing contest are held in this location, including the no cord classic developed by Keven Cante, in response to the use of shock cords or surf cords, now called surf leashes. The early version was attached to the board with a suction cup.
  • 1970s Development of 41st Ave as a commercial district. Pleasure Businesses followed
  • 1995 the road across from the Pleasure Point roadhouse failed. As a result, the one way road is all that remains.

  • 35th Ave near East Cliff

  • 35th Ave near Hawes

  • 35th near St Devin

  • 38th near Floral

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