Reception
In 2005, Australian newspaper The Age wrote an article about the PlayStation brand. Among the numerous interviews conducted with various people in the industry was an interview with Dr Jeffrey Brand, associate professor in communication and media at Bond University who said, "PlayStation re-ignited our imagination with video games". Game designers Yoshiki Okamoto called the brand "revolutionary — PlayStation has changed gaming, distribution, sales, image and more". while Evan Wells of Naughty Dog said "PlayStation is responsible for making playing games cool."
In 2009, ViTrue, Inc. listed the PlayStation brand as number 13 on their "The Vitrue 100: Top Social Brands of 2009". The ranking was based on various aspects mainly dealing with popular social media sites in aspects such as Social Networking, Video Sharing, Photo Sharing and Blogs.
In 2010, Gizmodo stated that the PlayStation brand was one of the last Sony products to completely stand apart from its competitors, stating that "If you ask the average person on the street what their favorite Sony product is, more often than not you'll hear PlayStation". As of April 2012, the PlayStation brand is the "most followed" brand on social networking site, Facebook, with over 22 million fans and followers in total which is more than any other brand in the entertainment industry. A study by Greenlight's Entertainment Retail has also shown that the PlayStation brand is the most interactive making 634 posts and tweets on social networking sites Facebook and Twitter.
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Famous quotes containing the word reception:
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)