Pharmaceutical publication planning is the activity of planning the dissemination of scientific and clinical data on a drug to healthcare professionals at scientific congresses and medical society meetings and in peer reviewed medical journals. In manner analogous to political lobbying agencies, since respected health journals are influential in decisions of physicians and other health care professionals, the purpose of pharmaceutical publication planning is to ensure medical professionals are convinced to purchase products created by clients of publication planning agencies.
Read more about Pharmaceutical Publication Planning: Procedure, Medical Communication Agencies, Professional Publication Planning Associations
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