Procedure
Pharmaceutical publication planning involves developing a detailed plan that outlines the timely presentation of verified scientific and clinical data to appropriate types of healthcare professionals such as physicians, pharmacists, nurses, as a drug undergoes clinical trials and after it is marketed. Because of scientific and therapeutic advances, pharmaceutical publication planning has become a well-established and important function by pharmaceutical companies in order to educate healthcare professionals accordingly about new drugs and marketed drugs with new clinical uses or safety information.
Within pharmaceutical companies, publication planning is usually overseen by medical or clinical affairs professionals. In this effort, pharmaceutical companies frequently use the assistance of medical communication agencies with publication planning expertise and professional medical writers.
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