In Communication Studies
In the study of communication, persona is a term given to describe the versions of self that all individuals possess. In other words: persona is the role a character plays and their actions. Behaviors are selected according to the desired impression an individual wishes to create when interacting with other people. A person may inhabit various social roles through intentional or unintentional expression of behaviors and appearances that convey meanings maintaining these roles during social interactions. Therefore, the persona one presents to other people varies according to the social environment the person is engaged with. In particular, the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.
Read more about this topic: Persona
Famous quotes containing the word studies:
“His life itself passes deeper in nature than the studies of the naturalist penetrate; himself a subject for the naturalist. The latter raises the moss and bark gently with his knife in search of insects; the former lays open logs to their core with his axe, and moss and bark fly far and wide. He gets his living by barking trees. Such a man has some right to fish, and I love to see nature carried out in him.”
—Henry David Thoreau (1817–1862)