History
Andrew Pears, the son of a farmer, was born in around 1770 and moved from his native Mevagissey in Cornwall to London in about 1787 to train as a barber. He completed his apprenticeship in 1789 and established a barber's shop in Gerrard Street in Soho and began to produce cosmetic products. At that time Soho was a wealthy residential area, and Pears' clientele included many wealthy socialites who took great pride in their appearance. The fashion amongst the wealthy of the period was for pristine white complexions; tanned faces were associated with those who laboured out of doors. Pears found that his powders and creams were frequently being used to cover up damage caused by the harshness of the soaps and other beauty products (many of which contained arsenic or lead) that were in general use at the time. Pears began to experiment with soap purification and eventually managed to produce a gentle soap based on glycerine and other natural products. The clarity of the soap gave it a novel transparent appearance which provided a marketing advantage. To add to the appeal, Pears gave the soap an aroma reminiscent of an English garden.
In 1835, his grandson Francis Pears joined the business and created the company A. & F. Pears Ltd. In 1838 Andrew Pears retired, leaving Francis in charge of the company. In 1851 the company was awarded the prize medal for soap at The Great Exhibition.
Francis' son-in-law Thomas J. Barratt, sometimes referred to as the father of modern advertising, eventually managed the firm.
In 1862, production of the soap moved to Isleworth, and three years later Francis' son, Andrew, joined A. & F. Pears Ltd. as joint proprietor and ran the factory, whilst Thomas ran the head office in London.
In the mid 1910s, A. & F. Pears Ltd. became part of Lever Brothers and moved production to Port Sunlight in north west England.
Pears soap is now made in India by Hindustan Unilever a company in which Unilever controls a fifty-two percent stake.
Read more about this topic: Pears Soap
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