Gerakan To Take On A New Image
Gerakan, which suffered major losses during the 12th general election, has launched a rebranding exercise in the hope of making it the party of choice for all Malaysians.
Acting president Tan Sri, who launched the exercise during the party's 40th anniversary celebrations, said the rebranding would be based on three focal points, which are:
- Voicing the party's ideology of advocating a Malaysian solution for issues;
- To rebuild, rebrand and re-empower the party at all levels to effectively serve and represent all Malaysians; and
- To win the people's hearts and mind to regain their support.
Koh said the party members have to consolidate, evaluate, motivate and rejuvenate the party in order to achieve the missions. He said the party would execute the plan via eight strategies. They include broad plans to expand and consolidate membership while rebuilding the party in Penang.
Read more about this topic: Parti Gerakan Rakyat Malaysia
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