Types
There are two types of social norms that exert influence. While the result, conformity, is the same for both types of influence, the motivation behind conformity is different in each case. Injunctive norms encourage conformity by implying that a certain attitude or behaviour is approved of or disapproved of by a social group. Descriptive norms imply that an attitude or behaviour is common among members of a group, regardless of approval.
Read more about this topic: Normative Social Influence
Famous quotes containing the word types:
“Our major universities are now stuck with an army of pedestrian, toadying careerists, Fifties types who wave around Sixties banners to conceal their record of ruthless, beaverlike tunneling to the top.”
—Camille Paglia (b. 1947)
“Science is intimately integrated with the whole social structure and cultural tradition. They mutually support one other—only in certain types of society can science flourish, and conversely without a continuous and healthy development and application of science such a society cannot function properly.”
—Talcott Parsons (1902–1979)
“He’s one of those know-it-all types that, if you flatter the wig off him, he chatter like a goony bird at mating time.”
—Michael Blankfort. Lewis Milestone. Johnson (Reginald Gardner)