Types
There are two types of social norms that exert influence. While the result, conformity, is the same for both types of influence, the motivation behind conformity is different in each case. Injunctive norms encourage conformity by implying that a certain attitude or behaviour is approved of or disapproved of by a social group. Descriptive norms imply that an attitude or behaviour is common among members of a group, regardless of approval.
Read more about this topic: Normative Social Influence
Famous quotes containing the word types:
“As for types like my own, obscurely motivated by the conviction that our existence was worthless if we didn’t make a turning point of it, we were assigned to the humanities, to poetry, philosophy, painting—the nursery games of humankind, which had to be left behind when the age of science began. The humanities would be called upon to choose a wallpaper for the crypt, as the end drew near.”
—Saul Bellow (b. 1915)
“The rank and file have let their servants become their masters and dictators.... Provision should be made in all union constitutions for the recall of leaders. Big salaries should not be paid. Career hunters should be driven out, as well as leaders who use labor for political ends. These types are menaces to the advancement of labor.”
—Mother Jones (1830–1930)
“The wider the range of possibilities we offer children, the more intense will be their motivations and the richer their experiences. We must widen the range of topics and goals, the types of situations we offer and their degree of structure, the kinds and combinations of resources and materials, and the possible interactions with things, peers, and adults.”
—Loris Malaguzzi (1920–1994)