Normative social influence is one of conformity. It is "the influence of other people that leads us to conform in order to be liked and accepted by them." This often leads to public compliance—but not necessarily private acceptance—of the group's social norms.Social norms refers to the unwritten rules that govern social behavior. These are customary standards for behavior that are widely shared by members of a culture When people tend to conform to normative social influence is explained in Bibb Latané's social impact theory. Social impact theory states that the more important the group is, the closer the physical distance is between the group and oneself, and the number of people in the group all affect the likelihood that one will conform to the group's social norms. This can also be referred to as "Normative Influence" which is described as a phenomenon that occurs when another person's behavior provides information about what is appropriate.
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Famous quotes containing the words social influence, social and/or influence:
“... if we look around us in social life and note down who are the faithful wives, the most patient and careful mothers, the most exemplary housekeepers, the model sisters, the wisest philanthropists, and the women of the most social influence, we will have to admit that most frequently they are women of cultivated minds, without which even warm hearts and good intentions are but partial influences.”
—Mrs. H. O. Ward (1824–1899)
“A man’s social and spiritual discipline must answer to his corporeal. He must lean on a friend who has a hard breast, as he would lie on a hard bed. He must drink cold water for his only beverage. So he must not hear sweetened and colored words, but pure and refreshing truths. He must daily bathe in truth cold as spring water, not warmed by the sympathy of friends.”
—Henry David Thoreau (1817–1862)
“I wish to reiterate all the reasons which [my predecessor] has presented in favor of the policy of maintaining a strong navy as the best conservator of our peace with other nations and the best means of securing respect for the assertion of our rights of the defense of our interests, and the exercise of our influence in international matters.”
—William Howard Taft (1857–1930)